![](https://cdn.myportfolio.com/9fb67a2ab24d9318224c7d423af39045/a728eaca33966484ff4199bf_rw_1920.jpg?h=569962f12296940821a6dcda351d6567)
Alessi Loves Italy
We've been asked to visualize and communicate the strong bond between Alessi and the italian food.
To strenghten the concept we developed a promotional mechanic: with every Alessi purchase you get a privileged access to a list of selected premium Italian food from the dedicated online store.
![](https://cdn.myportfolio.com/9fb67a2ab24d9318224c7d423af39045/58fbcb5009112b6c7bc8183d_rw_1920.jpg?h=db23e906d574511f02ee0a911bd18ee2)
![](https://cdn.myportfolio.com/9fb67a2ab24d9318224c7d423af39045/c40bc5fee86cdbd74e4a45aa_rw_1920.jpg?h=9f586f3ecd904abb3dfcaad4e6b2b357)
![](https://cdn.myportfolio.com/9fb67a2ab24d9318224c7d423af39045/560c8a64a5be1d500b38045a_rw_1920.jpg?h=254850dd18535554186d87e8a5500d9e)
![](https://cdn.myportfolio.com/9fb67a2ab24d9318224c7d423af39045/8f9850f3249cea579039c82b_rw_1920.jpg?h=4f2a5c261d703bf5d9b79e3f8c35e2cf)
![](https://cdn.myportfolio.com/9fb67a2ab24d9318224c7d423af39045/49a2590a4a715fd7dab0fcee_rw_1920.jpg?h=0c66413e16b4fc47e03cf70c0056c87f)
![](https://cdn.myportfolio.com/9fb67a2ab24d9318224c7d423af39045/5c658ee906ce43b22069a376_rw_1920.jpg?h=e8747fe065b7e2107d15383068d895f7)
![](https://cdn.myportfolio.com/9fb67a2ab24d9318224c7d423af39045/385b1696a165907aa5256f8e_rw_1920.jpg?h=4beed8cf555fd7d3f43051ac3243380d)
Agency: TLC Marketing Italia
Creative Direction: Federico Bonriposi
Art Direction: Michele Sistu, Nicolò Bertoncin
Photography: Studio FM Milano