Moka Instinct is a new coffee drink, made with real coffee infusion mixed up with carboned water.
Sodastudio has been charged to design the identity of the product, developing a dedicated communication language, starting from the packaging. Our objective was to visualize the natural burst of flavor of this new premium beverage.
To achieve this objective we've developed an artwork that aims to communicate the three plus of the product: Refreshing / Natural infusion / Burst of flavor.
The packaging is developed using a shrink wrap that allowed us to make the bottle itself as an artwork, with a deep visual impact.
Creative Direction: Matteo Mendiola
Art Direction: Nicolò Bertoncin