Road To Wellness
Promotional campaign to support the sell out of New Balance shoes.
With one pair of NB shoes you get the Road To Wellness Card, with 4 months of SPA and wellness therapies.
With one pair of NB shoes you get the Road To Wellness Card, with 4 months of SPA and wellness therapies.
Agency: TLC Marketing Italia
Creative Direction: Federico Bonriposi
Art Direction: Nicolò Bertoncin