![](https://cdn.myportfolio.com/9fb67a2ab24d9318224c7d423af39045/1df0cc21530dca975f18ff767370fe08c856c26de89ab7d85e905316607a3ada80f79dba96d6a90c_rw_1920.jpg?h=0134a7115f86d5516d8c43e01eae93e9)
Road To Wellness
Promotional campaign to support the sell out of New Balance shoes.
With one pair of NB shoes you get the Road To Wellness Card, with 4 months of SPA and wellness therapies.
With one pair of NB shoes you get the Road To Wellness Card, with 4 months of SPA and wellness therapies.
![](https://cdn.myportfolio.com/9fb67a2ab24d9318224c7d423af39045/4dbab5b0a620ef099d27474a792921b7e455e31aea03741ec5d3eb1e7b900803fa0e3ac170a57c18_rw_1920.jpg?h=710bdb2613e3b7969c2ddaf211e03687)
![](https://cdn.myportfolio.com/9fb67a2ab24d9318224c7d423af39045/28298b7e083454cd42d2d651cc0dfa92bd957feee93918926ad1f21b172c5d4bf03c9631a528be03_rw_3840.jpg?h=ddaf1dc9b69e2aa3c0efe2722b88167e)
![](https://cdn.myportfolio.com/9fb67a2ab24d9318224c7d423af39045/b2e85274ac819439163115b1047d21001e022d89b4949dcd1f95e4636e03bb028118579183b42533_rw_1920.jpg?h=a4e4fe09d5d68abcca3815056f24fc8b)
![](https://cdn.myportfolio.com/9fb67a2ab24d9318224c7d423af39045/4f7cd3484586a1dbb0a84999b7179ee1b5c520510f20a8070cde4d4e289dae12f633f5083a2c7789_rw_3840.jpg?h=2f03e1edc138c4a94520a952c0a35bfe)
Agency: TLC Marketing Italia
Creative Direction: Federico Bonriposi
Art Direction: Nicolò Bertoncin